Why Odys One exists
Odys One was founded by Alan Scroope, one of the pioneers of product lifecycle extension and secondary market governance. For 25 years he designed value recovery programmes and sales channel controls for some of the world's best-known technology brands. Alan and his team patented the technology behind FreeFlow, the platform Tier 1 multinational brands used to sell their surplus and returned inventory in a controlled environment, where every resale was digitally recorded and channel restrictions were strictly enforced. FreeFlow was acquired by Flex in 2024.
Over those years Alan saw a fundamental shift in how hyperscalers run decommissioning. A hyperscaler that had been talking to us about recovering more value said it plainly: “When decommissioning, the priority is less about maximising value recovery. It is about managing systemic risk.”
Two ways hyperscalers allocate surplus. Both have blind spots.
The independence guarantee
“You can't correct your own homework.”
Brands now send retired hardware from sites around the world to many ITADs and their in-country partners, under rules that keep changing. Regulators, auditors and customers increasingly expect them to account for each unit and show who acquired it, and where. That takes a governance layer that sits outside the chain and works only for the brand. Odys One was founded to be that layer.
Regulatory drivers
The rules on where retired hardware goes are tightening on both sides of the Atlantic:
- Basel Convention: since January 2025, every cross-border shipment of electronic waste needs prior informed consent.
- EU Waste Shipment Regulation: shipments moved onto a digital tracking system in May 2026. Exporting electronic waste from the EU to countries outside the OECD is prohibited, and from May 2027 other waste exports outside the OECD go only to approved countries.
- US Chip Security Act (proposed): security requirements on advanced AI chips, such as location verification.
- US Secure E-Waste Export and Recycling Act (proposed): a ban on exporting untested used electronics.
- EU Digital Product Passports: on the way for ICT products.
Brands can no longer rely on broker assurances, basic bills of sale or downstream resale paths nobody has checked. Unlawful e-waste disposal, data leakage and grey-market trans-shipment all come back to the brand, in its reputation and in penalties.

